In the digital age, a lot of emphasis is placed on online advertising. But, for those who have brick-and-mortar stores, signage is still crucial. In fact, about half of all people who enter a store do so because they notice the sign.
Commercial signs are powerful tools when done right. Use them to convey your brand’s identity, values, and what you offer customers. Investing in custom signage solutions can significantly impact your business’s visibility and credibility.
If you want to make a lasting impression, your sign needs to stand out. That’s easier said than done, but in this article, we’ll share 5 tips that can help. Keep reading to learn them all!
Pick the Right Font for Your Sign Design
The right font enhances readability and reinforces your brand’s personality.
Opt for a font that aligns with your business’s aesthetics. It may be sleek and modern, classic and elegant, or bold and adventurous.
Legibility is vital. The font should be easy to read from a distance and in various lighting conditions. Avoid overly decorative or intricate fonts that may be hard to decipher.
Choose the Proper Color
Choose colors that align with your brand identity and evoke the desired emotions.
No matter which color text you choose, be sure to contrast between it and the background. Limit your color palette to maintain clarity and professionalism. You don’t have to overdo it with the color scheme to leave a lasting impact.
If you aren’t sure about your color scheme, be sure to ask your sign printers. Having dealt with various color schemes, they know what looks good (and what doesn’t)!
The size should be easy to see from a distance and proportionate to its placement. For example, commercial building signs (fascias) may be smaller than signs installed on the road.
A sign that’s too small can go unnoticed, while one that’s too large might be overwhelming. Striking the right size balance ensures your sign captures attention. Focus on readability, so it also delivers its intended message.
You can create a fascias for business here.
Prioritize Branding on Commercial Signs
Branding encompasses your company’s values, mission, and unique identity. Effective branding creates a lasting impression on customers, distinguishing you from competitors.
Consistent use of logos, colors, fonts, and messaging reinforces brand recognition. It builds trust, loyalty, and emotional connections with your audience.
Be sure to be consistent when creating your sign, matching other marketing materials. Include your logo and other elements, so passersby get familiar with your brand.
Consider Your Audience
It’s essential to consider your target audience’s interests and needs. A sign that appeals to your intended viewers is more likely to capture their attention and drive them to take desired actions. Ultimately, this contributes to your business’s success.
Get It Right with a Commercial Sign Company
There are so many factors to consider when designing, printing, and installing commercial signs. Instead of relying on your own skills, why not hire a professional? After all, your sign will be seen by countless people every day!
An experienced sign company can create a sign you’re proud of and that aligns with your brand and goals. So, contact one in your area today!
If you’d like to learn more about branding and marketing, check out the business tech section of our website!