6 Strategies to Increase Website Conversions Through Images

Boosting conversions in this competitive digital world is challenging. On the other hand, consumer demands are increasing with each passing day. They find it hard to trust new businesses and rely only on the brands that successfully create a distinctive online identity.

But, according to research, 60% of consumers are likely to purchase an item if it features an image. It means that the proper use of images can take your business to the next level.

All you need is to understand how and when to use these images. Having the right strategy when using visual assets can benefit your business significantly.

This article will discuss all this and a lot more. Keep reading!

1.  Let People Get an In-Depth and Customized View of the Product

People who purchase goods online cannot physically touch and see the products. This is where the power of the image comes into play. A lack of photos or adding just a static image of your product won’t convince the potential buyer.

Instead, help their purchase decision by adding multiple images of the product. A 360-degree view will give a reasonable idea of how the product looks from various angles. 

Zooming in is another helpful feature that helps give a more precise illustration of the product. Likewise, you can enable users to see the product in all available colors and materials. It gives them a visual idea of how the product looks as per their preference. 

For instance, you have a clothing business. If you use the zoom-in feature, it will help give viewers a clear look at the embellishment detailing. In the same way, automobile websites can display the interior and exterior, as well as a 360 view of the car, to entice the buyers.

You can take inspiration from Adidas in the below screenshot: 

Adidas

The above picture shows the trainer’s shoes from the front and sideways. Besides this, it is also displaying them in all available colors. After looking at this picture, people can view how the shoes will look in different colors.

2. Earn Credibility by Showcasing Business Culture 

Prospects find it hard to rely on your brand until you display professionalism and earn their trust. They can neither meet your hardworking team nor see the production process. But you can showcase the business culture through images to gain their loyalty.

For example, photos of employee training workshops and events can display how your team keeps an eye on the latest industrial developments.

Photos of employee training workshops and events can display how your team keeps an eye on the latest industrial developments. Moreover, you can use images of employee awards and recognitions. Uploading pictures to show how your staff works as a team can also humanize your brand. 

These pictures of a professional business culture portray a positive image of the organization. People believe that a brand is likely to provide premium services when they show concerns about employee training and collaborative work.

3. Avoid Using Low Quality and Overused Stock Images 

When it comes to photos, real and customized pictures are an ideal option. But they are not applicable for every business because of the high cost, time, and effort. As an alternative, many brands prefer to use stock images.

However, a varied collection of stock photos is available on the internet. Using poor-quality and cliche stock images can spoil your brand reputation. Remember, consumers only trust your services when you display authenticity. To build this trust, do not refrain from investing some amount in choosing the best stock images for your website. Thankfully, many websites provide high-quality stock pictures at low prices.

The paid-stock photos are editable and good in quality compared with the free stock images. You can change the color, adjust the size, add text, and do much more to customize them as per your brand’s identity.

4. Show how the Business is Giving Back to the Community 

Today, people are becoming aware of the significance of pollution control, recycling, energy conservation, etc. They don’t just make the efforts themselves but try to support others working for a similar cause. 

That is why brands regularly participate in community activities. You can also do the same to create goodwill. But always remember to share the pictures with your digital audience. Volunteering for community work creates brand awareness and helps earn a positive reputation. Your online consumers will likely appreciate this work and connect with your brand by making a purchase.

5. Let People Imagine the Product in Real Life 

Rather than displaying only the product image, try to show the product in use. For instance, suppose you are selling a portable vacuum cleaner that can also work as a blower. Looking at a static photo of this product will not make the users understand how the vacuum can blow out dust. 

However, a picture showing the vacuum blowing out dust from the window will highlight this benefit.

Moreover, try to integrate augmented reality. It enables the customers to view the product in a real-life setting. Look at IKEA’s augmented reality app and see how it allows you to place furniture in your personalized space. 

ikea

6. Choose the Right Placement 

Think about the right placement of images on your website. If you upload a high-quality photo at the wrong place, it won’t give you the desired benefit. The image will become less noticeable and acquire more space, thus increasing the loading time. 

But you can learn about the two patterns, F and Z. These are basic image placement styles. The first one is based on the fact that people read digital content like a book. Their eyes move from left to right, and then they scroll down and repeat the eye movement. It forms the letter F. 

The Z pattern has the same concept, initiating from left to right. But here, instead of going straight down, people jump directly on the last line where the CTA is present. It creates a pattern Z.

You can upload images in any of these patterns depending on the type of your marketing content. Consider the F placement if pictures are valuable and you want visitors to stay on the page. If it’s generic and you want them to take a quick decision, opt for the Z pattern.

In both cases, try to place the important images in the upper left corner or on the top of the page in a horizontal style. You can place the rest of the images at other points of the pattern. 

Bottom Line 

While you are competing with numerous rivals in the online world, make sure to hone your digital assets. One such asset is your business website. Incorporating the best images with a solid strategy can augment your website conversions in no time.

The tips behind these strategies are presented in this article. Experiment with all or a few of them. Soon you will be able to give your website a makeover!

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