Online businesses and physical store owners and managers alike understand the fundamentally crucial role that the Internet plays in promoting their company.
Search Engine Optimisation (SEO) has been revolutionary in ensuring that, if employed correctly, their company’s official website is high on the list of available options when a customer or client is looking for the services or products they provide.
With this in mind, continue reading to learn of four core SEO improvements your company can make that will simultaneously increase sales and boost brand awareness.
Never Neglect the Basics
The first major consideration when looking to vastly improve your SEO ratings, especially if your company is a SaaS organization, is to ensure that you have covered the core basics, as without them, you are unlikely to see effective results in your campaign to improve.
It is advisable to look into leading strategies for digital marketing of SaaS companies to familiarise yourself with the latest changes and innovations in how search engine optimization has evolved in recent years.
In addition, make sure that you apply your newfound tips and tricks to older content too, and if you cannot make this leap on a particular page, it may well be better to remove said content entirely.
Constantly Update Content
Content, more specifically constantly updated content, lies at the heart of a successful SEO campaign, and even though many online companies understand the importance of regularly updating what they post, they neglect to ensure that the topics are relevant and, ultimately, helpful to the cause.
Depending on how the business is operated on a day-to-day basis, it may be more practical to invest in an application to schedule your posts, which you can program to run for months and months at a time.
Blogging is an excellent way of connecting with the reader, and a blog that is positively inundated with keyword phrases will go a long way to help your website riseup the search engine rankings.
With more than forty percent of transactions either happening through mobile applications or the internet on a smartphone, it makes strong business sense to ensure your company’s website is optimized for mobile and, more specifically, mobile-friendly SEO.
There are several proven-to-be effective ways of doing this, which include the following:
- Integrate efficient, responsive design
- Improve the loading time of your site
- Concentrate on enhancing the user experience
- Limit the number of automatic pop-ups
- Optimize your meta descriptions and title tags
Vary the Types of Content You Post
The fourth and final tip for improving brand awareness through SEO optimization is to offer a varied program of content, as this will serve to attract a wider and more diverse audience base (which translates to a larger potential customer base).
In particular, you should consider adding the aforementioned blog posts, as well as interactive media content, detailed listicles and lists, long-form detailed content, how-to guides relating to the services and/or products you sell, and infographics.