Digital marketing is one of the most rewarding marketing techniques in 2022. That is because of the huge influence that the internet has had on people’s lives.
Just over ten years ago, the internet was still a thing of luxury that only the rich and wealthy could reliably afford. However, nowadays almost everyone can use the internet.
Pair this with the fact that online shopping is very popular and a great source of revenue and you will be able to understand why digital marketing is so profitable. However, there is also a lot of competition in it.
Many people realize that marketing in online channels is much more potent than traditional marketing means (such as doing things like cold calling).
However, since digital marketing is so expansive, it cannot be dealt with by a single person or a by a couple of people on their own.
There are a lot of different online tools that serve to make the different steps of digital marketing easier and quicker. In this post, we are going to be looking at five such tools.
5 Digital Marketing Tools
You can use these tools to improve your own strategy and gain keener insights on your site’s performance.
Ahrefs is an online platform that primarily provides tools related to SEO. SEO stands for Search Engine Optimization and it is an integral part of digital marketing.
Digital marketing is mainly done through websites, and SEO is used to drive traffic to those websites.
Ahrefs is a premium-only tool that provides more than enough bang for your buck.
It is one of the best tools available for doing keyword research and monitoring the performance of both your competitor and your own site.
Using its “Keyword Explorer” tool, you can check the following things:
- Keywords a site ranks for
- How much traffic is being generated/directed towards a website due to a particular keyword
- The search volume of a keyword
- Its ranking difficulty
You can use this tool to monitor your competition and your own website and compare how they are faring against each other.
You can also find those keywords you haven’t optimized for but are ranking for.
Another thing you can check using Ahrefs is which content is bringing in the most traffic and clicks as well as the websites where the backlinks are originating from.
You can use this tool to analyze your competition and you can analyze your own performance.
This is an online paraphrasing tool that can be used to optimize your content. Now you might be wondering what paraphrasing and content have to do with digital marketing?
The answer is simple; content marketing is a major part of digital marketing. It is the process in which content such as blogs and newsletters are used to increase the exposure of our brand/company.
Such content needs to be very:
- Easy to read
Ease of reading is actually one of the most important factors. When you want to write a copy for your marketing campaign, you have to keep in mind that people of all ages will be reading it.
If it is written in a hard-to-read way, a lot of people may not understand what you’re trying to say.
Unfortunately, to keep things unique, writers frequently fall into this pitfall of writing difficult language in order to sound different.
Paraphrasers can help with such situations. Paraphrasers can reduce the complexity of a text by replacing it with words and phrases that are easier to understand and more well-known.
You can use the Paraphraser.io paraphrasing tool to achieve all of these things for free. The tool comes with two free modes that anyone can use without even registering for them. These modes are:
- Standard mode
- Fluency Mode
Fluency mode is the real gem here. It can rewrite your content in such a way that it is more readable.
It also makes sure that the rewritten content is very different from the original. However, since it is a free tool you will have to deal with a stringent word limit.
HubSpot Email Marketing
HubSpot is more well known for its customer relationship management (CRM), which is used for finding new leads and nurturing old ones.
It has launched another service called HubSpot Email Marketing.
This service is used to drive your email marketing strategy. Email marketing is also part of digital marketing.
It is widely considered a much more personal and effective method for marketing.
With HubSpot email marketing, you can use other HubSpot integrated tools such as their CRM.
You can use the email marketing tool for free.It provides you the following features:
- Send 2,000 emails per month.
- Some ready-made email templates.
- A drag-and-drop email builder
- Contact lists
Pairing the email marketing tool with CRM will provide you with a ton of potential to reach out to new leads and mature the older ones.
Since HubSpot supports multiple integrations, you can increase its functionality in ways favorable to you.
SEMrush is another online platform that provides SEO tools, just like Ahrefs. It is also a paid tool and you might have to shell out anything from 120$ to 420$ depending on your package.
You can use SEMrush to do the following things:
- Keyword research: Finding out what keywords you rank for, the search volume, ranking difficulty, etc., etc.
- Content Marketing: SEMrush provides tools for researching topics, creating a marketing calendar, SEO content templates, and writing assistants as well as brand monitoring, content auditing, and post tracking.
- Competitor Analysis: You can analyze and compare your traffic with your competitors. You can also find out about new competitors and find ways to beat them in organic searches.
- On-page SEO: SEMrush provides tools to audit your site so that you can identify and correct any SEO problems it may have.
You can use these tools to create an effective digital marketing strategy and improve the exposure of your brand/company on the internet.
And these were not even all of the services provided by SEMrush. There are a lot more, and you can check out the SEMrush blog to find out more about it.
Prepostseo.com is an online platform that provides tools for SEO, content optimization, and some other things such as calculators and converters.
You can use its array of great SEO tools and content optimization tools to power your content marketing (digital marketing) strategy.
It provides tools such as DA PA checkers to monitor your competition and compare their performance to your own.
Using the content optimization tools such as the plagiarism checker, paraphraser, etc., you can create great content for your website/blog as well as for any advertising campaigns you may be running.
The best part is that it’s free to use and no account is required. You can upgrade to the premium version to get more out of its excellent tools if you wish.
And these were five digital marketing tools that experts use in 2022. As you may have noticed, most (if not all) of these tools utilized content in some shape or form.
The paid tools on this list such as Ahrefs and SEMrush are used by mega-corporations as these tools provide features and packages that enterprises can use.
However, the other tools are still great and can be used by both small and large businesses to help in their digital marketing.